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Gaming news Australia - June 2004
01 June 2004 , Australian Hotelier

Stash reaps rewards for hoteliers
The NSW state-wide linked jackpot offered by Maxgaming to publicans across the state continues to build on its success for both operators and players.
Recently , Maxgaming offered all Stash venues across NSW the opportunity to win travel vouchers for their gaming staff as a reward for the highest percentage turnover increase in one month on their Stash Statewide Linked Jackpot machines.
The first prize winner was the Lord Roberts Hotel (East Sydney), who increased turnover by 55%. They won five open travel vouchers valued at $550 each.
Sue Cameron from the Lord Roberts Hotel was extremely pleased with the results of the promotion and the enthusiasm of her gaming staff, who were rewarded for their efforts.
Second prize was awarded to the Diggers Tavern (Bellingen), who won three vouchers for increasing their Stash poker machine jackpot turnover by 44%.
The Tudor Hall Hotel (Redfern) won the third prize of two travel vouchers for their staff for posting a 37% increase in spend.
Over the period of the promotion, an increase in turnover was recorded at $1.5 million, which was around 10% higher than the previous month.

New Emperor¡¦s Gold game available
Pacific Gaming is pleased to announce the release of their new Emperor¡¦s Gold poker machine, a 1c denomination machine with 25-line play.
Louise Heffernan, Pacific Regional Business Manager ¡V Hotels, told Hotelier that she is looking forward to introducing the game to hotel venues over the coming months.
In addition, she said that another new game is also available.
¡§Tropical Treasures is a game that I am very excited about presenting to the hotel market. It is also a 25-line, 1c machine with a range of features and captivating graphics.¡¨
Heffernan also said that new installations of Voodoo Magic and Dem Bones combinations continue across the NSW market.

IGT - Hit game show proving a hit in Hotel gaming
Following the worldwide success of game show Sale of the Century, international gaming giant IGT is pleased to announce that the Sale of the Century gaming machine is available in Australia, and initial results with hoteliers are extremely promising.
¡§Sale of the Century has been very popular with our customers. This game brings a fresh feel into our gaming area¡¨ said Connie Vahldieck, Marketing Manager at the Ancient Briton, Glebe.
As it is a recognised name, and the machine displays features and logos from the show, it provides immediate association and recall and a clear point of difference on the gaming floor. Customers particularly like that it has more than one feature,¡¨ added Ms Vahldieck.
Sale of the Century, which has witnessed a dazzling performance in America, features the well-known theme music and two outstanding second screen features to entertain players.
These second screen features, ¡§Wall of Fame, and ¡§Gift Shop¡¨ give players the opportunity to win bonus prizes and free games.
Sale of the Century is a feature packed game design, enhanced with a special vac form and internally lit machine topper.
¡§They say it¡¦s all in the timing, and our feedback indicates that Sale of the Century is about to make a comeback on Australian TV with a well known Aussie star hosting the show¡¨, Melinda Madigan, IGT¡¦s General Manager Marketing told Hotelier.

¡§Everyone loves the Classics¡¨
IGT, the World¡¦s number one gaming machine supplier continues to expand on their winning combination with the release of Classics, an innovative new link product well suited to hotels with popular gaming floors.
Classics has been designed using a symbol driven scatter progressive jackpot system that offers four metered prizes.
¡§A key point of difference to this new product is that players can win a jackpot at any time during play, whether they are in the feature or the base game¡¨, said Melinda Madigan, IGT¡¦s General Manager Marketing.
¡§Clearly this gives players an equal chance to win and they never feel like they will miss out, so there is a high perception of value.¡¨
¡§We have also achieved a very polished presentation for this product to help enhance the look and feel of a gaming room. Many customers have commented on the benefit of receiving a product that delivers the complete package¡¨, added Ms Madigan.
IGT continue to reinforce their commitment to partnership, flexibility and in particular innovation with the release of ¡§Classics link¡¨.

Aristocrat offers array of game options for hotels
Hotels across the country continue to enjoy the success of having Aristocrat games installed on their gaming floors, with new gaming concepts adding to the choice.
One such concept is Zorro„·. Released earlier this year in NSW, Zorro„· is proving very popular with hotel patrons and players alike. Complete with touch screen technology, its own base game and five unique interactive second screen features, Zorro„· is a valuable addition to hotel gaming floors
According to Aristocrat, the Queensland hotel market continues to report strong game performance figures from the Hyperlink range themes and, in fact, Hyperlink is the top performing product across the state.
In South Australia, MKVI Dolphin Treasure has been released and this is the first market in Australia to receive this classic game on the MKVI platform. Also, 50 Lions was recently launched in South Australia and judging by the success in other Australian markets, this game is sure to be a hit with South Australian players too.

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