Gaming News Australia - April 2004
02 April 2004
, Australian Hotelier Magazine
Pacific consolidates position in Hotel market
Poker machine manufacturer Pacific Gaming has continued to reinforce its strategy to focus on the hotel market with the announcement of a number of new initiatives during March and April.
Louise Heffernan has been appointed as the Regional Business Manager for NSW Hotels, and will be servicing existing and new customers with advice on the latest range of games available from Pacific. Louise, whose background includes National Sales and Account management positions across a range of industries including the gaming sector, told Australian Hotelier that she is excited to be with Pacific during this growth phase, especially with such a strong line-up of games on offer.
"Performance of our games continue, especially with Voodoo Magic and Dem Bones, which is our latest release," she said. "Soon we will also have available Super Roller and Tokyo Rose, which are new games with a range of exciting features for hotel players."
Pacific has also become a sponsor and affiliate member of the Australian Hotels Association, to better service its clients and support the hotel industry.
Hot new games from Aristocrat
Hotel gaming operators can look forward to a progressive roll out of innovative new games from Aristocrat over the coming months.
The good news for South Australia is there is an abundance of hot games soon to be released. Following the successful launch of Mr Cashman in January, publicans can look forward to MKVI Dolphin Treasure, 50 Lions, Wild Goose and Dolphin Treasure.
Queensland is expecting a resurgence of interest in its Hyperlink products including Jackpot Carnival, Fast Lane and Scorchin Fortune, with the release of new three new games for each theme. From the Bonus Bank range, Lucky Devil continues to deliver great results for venues, expanding on the successful Bonus Bank concept that started with Mr Cashman.
In New South Wales Kenyan Gold and Silk Road are reporting strong performance, and the release of the innovative new Zorro product will be another valuable addition to NSW Hotel floors.
Aristocrat told Australian Hotelier that Zorro received NSW regulatory approval on March 3, and is available from mid to late March. The game offers five Bonus Zorro trigger features. When players spin up the letters Z-O-R-R-O across all five reels, they are taken to one of these exciting features.
One feature sees a tornado rip across the screen to reward players with free credit bonuses. Choose a Magic Door gives players the chance to win five free games with the added chance of credit prizes. If the Wild Z is triggered, players are automatically awarded three free games. In the barrel feature, players can choose their own number of free games. Zorro has added a multiplier with each free game choice.
Finally, in the Gold Coins feature, players simply touch two Gold Coins until two matching prizes have been revealed. This win is multiplied by any revealed multiplier giving the player the chance to win more.
Year of the Monkey latest game offering from AGT
Ainsworth Game Technology continues to build on the success of their Chinese New Year games with the release of “Year of the Monkey” for 2004.
The concept develops a new game every year inline with the signs of the Chinese horoscope. Previous releases “Year of the Goat” & “Year of the Horse” both set a strong performance precedent nationally, and “Year of the Monkey” is already showing positive returns.
Marketing Manager, Todd Triebler identifies that the games have wide reaching appeal and are a popular choice for patrons seeking a fun game that will entertain, excite & satisfy.
“These games are strategically designed to reflect ancient Chinese culture. Additionally, they incorporate popular free games & an interactive feature sequence. This combination ensures that the “Year of the Monkey” appeals to both fun-seekers & premium players”. “Year of the Monkey” is available in 1, 2 & 5-cent denomination as well as one dollar variation (“Year of the Monkey Bucks”).
Stargames: The other Australian listed gaming machine manufacturer.
Did you know that Stargames was the second Australian Poker Machine Manufacturer to list on the Australian Stock Exchange? Well, there is much more to Stargames than just their public ASX profile, and the fact that they paid their first dividend to shareholders in their third year of listing .
Based in Milperra, in Sydney’s south west, the company designs and assembles its entire range of gaming machines, multi-terminal gaming machines and accessories.
The team at Stargames is under no illusions that the hotel sector is still a relatively fresh field for them, particularly in the more mature market of New South Wales. However, their new sales to hotels have been steadily increasing each year for the past three years.
Peter Wilkins, NSW Hotel Trade Relationship Manager with Stargames explained to Australian Hotelier, “Our goal was to be considered a genuine alternative to the established players in the hotel market. Advances in our game design and hardware have seen that goal come to fruition.”
Stargames enters 2004 with the imminent release of a new style of cabinet, eStar™. This release, combined with the extension of a cross license agreement with WMS Gaming®, one of the USA’s largest gaming machine suppliers, is expected to support Stargames to reach another stellar year and further their gains into the Australian Hotel gaming machine market.
International gaming machine giant brings hit game show to Australia
IGT, the number one gaming machine supplier in the world, now offers the new Sale of Century™ game to Australian publicans.
The game show, Sale of the Century, has been a global success throughout the world. Now, Australian hoteliers have the opportunity to offer their players this feature packed game design, enhanced with a special vac form, internally lit machine topper.
“Big Brand games inject a clear point of difference to a gaming floor”, says Melinda Madigan IGT’s General Manager Marketing.
“With authentic sounds, features and logos direct from TV and movie classics,
games such as Sale of the Century™ create immediate association and recall. That means instant attraction”.
“They say it’s all in the timing, and our feedback indicates that Sale of the Century is about to make a comeback on Australian TV with a well known Aussie star hosting the show”, added Ms Madigan.
Another exciting new product, designed specifically with hotels in mind, is IGT’s “Reel 21”, a new spinning reel game with a feature that incorporates a card game.
Historically card games were outstandingly popular with hotel players, but many hotels found it was more profitable to use their gaming space to accommodate poker machines. Reel 21 incorporates the best of both worlds. Players now have the opportunity to play the reels and play cards for double the fun.
“I believe that Reel 21 is a promising performer for our hotels,” said Carolyn West, CEO of PublinkCorp, that manages six leading city pub gaming venues. “In fact, we’ve just placed an order for Reel 21 games and are confident that players will enjoy them.”
Reel Twenty One’s feature is characteristically similar to well-known card games where a player is dealt two cards and decides whether to ‘stand’ and take their prize or ‘hit’ and take a chance at winning a higher prize.
Reel Twenty One is set to recapture the interest of cardie players in hotel venues.
“Reel 21 brings back a bit of history into hotels and further demonstrates IGT’s approach to the constant development of new game types targeting various player segments” said John Dorahy IGT’s NSW Hotel Sales Manager.
Keno Player to Fight Gaming Regulators Ruling
Victorian keno player Andrew Devery will continue his $11.5 million fight with Australian lottery operator Tattersall's over a Club Keno ticket.
Following an investigation, the Office of Gaming Regula